Case Share: HP Doubles Down on "Startup Battle"

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1. The Power of Customized IP

In today's digital landscape, traditional advertising is losing its charm. However, PGC short video content is thriving, capturing the attention of millions. HP's strategic move to sponsor "Startup Battle" showcases the effectiveness of tailored IP in reaching target audiences. With over 40 million views, the show's success highlights the importance of aligning platform, content, and brand values seamlessly.

2. Leveraging Authority Media for Brands

Behind "Startup Battle" lies the prowess of Tencent News and its ability to curate quality content. The partnership between Tencent News and HP demonstrates the potential of leveraging authoritative media platforms to amplify brand messaging. By tapping into Tencent's vast audience base and utilizing precise targeting algorithms, HP ensures maximum exposure and engagement.

3. The Era of "Short Video +" Cross-Marketing

In a landscape where quality content is scarce, integrating short videos with other mediums like movies or community engagement proves to be a winning strategy. Collaborations like the one between "Startup Battle" and the movie "Before Winter" underscore the potential of cross-marketing in maximizing brand visibility and resonance across diverse audiences.

4. The Challenges of Customized Production

While customized IP offers numerous benefits, it also poses challenges. Balancing commercial objectives with content value and ensuring desired marketing outcomes require meticulous planning and execution. HP's venture into "Startup Battle" exemplifies the risks and rewards of tailored content production in the ever-evolving marketing realm.

5. Creating a Closed-loop Business Ecosystem

The success of "Startup Battle" reflects the emergence of a holistic business ecosystem where platforms, users, brands, and content converge synergistically. By integrating data-driven insights, targeted advertising, and seamless user experiences, brands like HP are paving the way for a new era of marketing innovation.

6. Expanding Market Potential with 5G

As we enter the 5G era, the commercial potential of short video content is set to skyrocket. With faster internet speeds and lower data costs, users will engage more actively with short video content, opening up new avenues for brands to connect with their target audience effectively.

7. The Rise of Quality Short Video Content

PGC content creators are increasingly focusing on verticals and niche segments, elevating the quality and relevance of short video content. This trend not only caters to evolving consumer preferences but also offers brands a platform to communicate their values and narratives more authentically.

8. Exploring Innovative Marketing Integration

Innovative marketing integration models, like "Startup Battle's" collaboration with HP, highlight the potential of combining content creation, community engagement, and brand promotion seamlessly. By aligning marketing objectives with user interests, brands can create compelling narratives that resonate with their target audience.

9. Navigating the Changing Landscape of Marketing

In a rapidly evolving marketing landscape, agility and adaptability are paramount. Brands must stay attuned to emerging trends, consumer behaviors, and technological advancements to stay ahead of the curve. HP's foray into PGC short video marketing exemplifies the proactive approach required to thrive in the digital age.

10. Embracing the Content Consumption Era

As consumers increasingly favor immersive and interactive content experiences, brands must embrace the content consumption era. By delivering value-driven narratives through platforms like "Startup Battle," brands can foster deeper connections with their audience, driving loyalty and advocacy in the process.